The colorful alternative to Black Friday has a huge following in Somersworth, Dover, Portsmouth, Exeter, Kittery and more. Wear your plaid, buy local, and encourage your friends and family to do the same! 

Plaid Friday is part of Seacoast Local's annual Shift Your Shopping for the Holidays campaign, a tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun and rewarding shopping experience. 

As customers, we spend a large portion of our annual shopping budget between Nov. 1 and Dec. 31. When we Shift those dollars to locally owned, independent businesses, we generate 2-3 times as much economic activity in our community than if we had spent at national chains (or online!)

Across North America, this means billions of dollars of economic impact. Seacoast Local co-created the campaign, and we're joined now by many more communities nationally, at www.shiftyourshopping.org.

Wear your plaid today, and have fun showing your commitment to a strong local economy!