1. Sustain and create good, stable jobs

Two to three times as much economic activity is generated locally when you spend at locally owned, independent businesses than when you turn to a national chain. When you visit them, you see that they have human-scale workplaces that value, involve and educate their employees. A network of these stable workplaces creates a community that is humming with activity and creating opportunities for advancement and entrepreneurship.

2. Ensure a diversity of quality goods and services

An economy is like an ecosystem—the more activity you see, the healthier it is. Having a range of local independents ensures a diversity of quality goods and services are available to us at competitive prices, selected by people who care. Independent business owners genuinely love what they do, and they have the ability to go above and beyond to make sure you are a satisfied customer, saving you time, money and stress.

3. Give back to community

Every week, our local businesses donate thousands of dollars of time, talent and products to local nonprofits, helping them to provide the services we count on.

4. Go easier on the environment

Local independents create walkable downtowns, calm streetscapes and offer shorter shopping trips. They also know where to source locally, helping to reduce carbon emissions.

5. Put down roots and help our towns thrive

Independent business owners live here, too, so their success is tied to the community success. Their businesses reflect the values and interests of the community and often serve as gathering places where you can meet your neighbors, friends, and the owners of the business. They help build a vibrant authentic place that is not like anywhere else, support our thriving civic life, and are invested in our healthy environment.